:root {
  --soul-ink: #181a17;
  --soul-ink-soft: #272a25;
  --soul-paper: #fffdf8;
  --soul-cream: #eee9df;
  --soul-sand: #d9cbbb;
  --soul-green: #0c5b4e;
  --soul-green-dark: #073f37;
  --soul-orange: #e95d32;
  --soul-orange-dark: #b93b20;
  --soul-red: #c53732;
  --soul-line: #d8d3c9;
  --soul-muted: #60655f;
  --soul-radius: 18px;
  --soul-shadow: 0 24px 60px rgba(27, 29, 25, 0.12);
}

html {
  scroll-behavior: smooth;
  scroll-padding-top: 132px;
}

body.theme-soul {
  color: var(--soul-ink);
  background: var(--soul-paper);
}

body.theme-soul::before {
  display: none;
}

.theme-soul .header {
  border-bottom: 1px solid rgba(24, 26, 23, 0.08);
}

.soul-case {
  overflow: clip;
}

.soul-case h1,
.soul-case h2,
.soul-case h3,
.soul-case b {
  overflow-wrap: anywhere;
}

.soul-case p,
.soul-case li,
.soul-case figcaption,
.soul-case span {
  text-wrap: pretty;
}

.soul-shell {
  width: min(1180px, calc(100% - 40px));
  margin: 0 auto;
}

.soul-hero {
  padding: clamp(34px, 5vw, 72px) 0 clamp(46px, 7vw, 92px);
  background:
    radial-gradient(circle at 14% 12%, rgba(233, 93, 50, 0.14), transparent 28%),
    linear-gradient(135deg, #f7f2e8 0%, #ece6db 100%);
}

.soul-hero__inner {
  display: grid;
  grid-template-columns: minmax(0, 1.04fr) minmax(380px, 0.86fr);
  gap: clamp(34px, 6vw, 78px);
  align-items: center;
  width: min(1240px, calc(100% - 40px));
  margin: 0 auto;
}

.soul-hero .case-back {
  display: inline-flex;
  margin-bottom: clamp(28px, 4vw, 52px);
  color: #444940;
  font-size: 15px;
  font-weight: 750;
}

.soul-hero__period {
  max-width: 620px;
  margin: 0 0 18px;
  color: var(--soul-green);
  font-weight: 780;
}

.soul-hero h1 {
  max-width: 740px;
  margin: 0;
  color: var(--soul-ink);
  font-family: var(--heading-font);
  font-size: clamp(58px, 7.2vw, 104px);
  font-weight: 700;
  line-height: 0.88;
  letter-spacing: -0.025em;
}

.soul-hero__lead {
  max-width: 680px;
  margin: 28px 0 0;
  color: #373c36;
  font-size: clamp(18px, 1.8vw, 22px);
  line-height: 1.5;
}

.soul-hero__actions {
  display: flex;
  flex-wrap: wrap;
  gap: 18px 24px;
  align-items: center;
  margin-top: 34px;
}

.soul-hero__actions .btn {
  min-height: 56px;
  padding-inline: 24px;
  color: #fff;
  background: var(--soul-red);
  border-color: var(--soul-red);
  border-radius: 8px;
}

.soul-hero__actions .btn:hover,
.soul-hero__actions .btn:focus-visible {
  color: #fff;
  background: #a82d29;
  border-color: #a82d29;
}

.soul-text-link {
  display: inline-flex;
  align-items: center;
  min-height: 48px;
  color: var(--soul-ink);
  border-bottom: 1px solid currentColor;
  font-weight: 760;
}

.soul-text-link:hover,
.soul-text-link:focus-visible {
  color: var(--soul-green);
}

.soul-hero__media {
  position: relative;
  min-width: 0;
  aspect-ratio: 4 / 5;
  overflow: hidden;
  background: #d8d5cf;
  border-radius: 26px;
  box-shadow: var(--soul-shadow);
}

.soul-hero__media::after {
  position: absolute;
  inset: 14px;
  border: 1px solid rgba(255, 255, 255, 0.5);
  border-radius: 18px;
  pointer-events: none;
  content: "";
}

.soul-hero__media img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center;
}

.soul-kpis {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  color: #fff;
  background: var(--soul-ink);
}

.soul-kpis > div {
  min-width: 0;
  min-height: 150px;
  padding: 28px clamp(20px, 3vw, 42px);
  border-right: 1px solid rgba(255, 255, 255, 0.13);
  border-bottom: 1px solid rgba(255, 255, 255, 0.13);
}

.soul-kpis > div:nth-child(4n) {
  border-right: 0;
}

.soul-kpis b {
  display: block;
  color: #fff;
  font-family: var(--heading-font);
  font-size: clamp(34px, 4vw, 52px);
  line-height: 0.98;
}

.soul-kpis span {
  display: block;
  max-width: 230px;
  margin-top: 10px;
  color: rgba(255, 255, 255, 0.72);
  font-size: 15px;
  line-height: 1.35;
}

.soul-toc {
  position: sticky;
  top: 68px;
  z-index: 12;
  color: var(--soul-ink);
  background: rgba(255, 253, 248, 0.94);
  border-bottom: 1px solid var(--soul-line);
  backdrop-filter: blur(14px);
}

.soul-toc__inner {
  display: flex;
  gap: 22px;
  width: min(1180px, calc(100% - 40px));
  margin: 0 auto;
  overflow-x: auto;
  scrollbar-width: none;
}

.soul-toc__inner::-webkit-scrollbar {
  display: none;
}

.soul-toc a {
  flex: 0 0 auto;
  padding: 15px 0 13px;
  color: #4f554e;
  border-bottom: 2px solid transparent;
  font-size: 14px;
  font-weight: 730;
}

.soul-toc a:hover,
.soul-toc a:focus-visible {
  color: var(--soul-green);
  border-bottom-color: var(--soul-green);
}

.soul-section {
  padding: clamp(76px, 9vw, 126px) 0;
}

.soul-section--paper {
  color: var(--soul-ink);
  background: var(--soul-paper);
}

.soul-section--cream {
  color: var(--soul-ink);
  background: var(--soul-cream);
}

.soul-section--ink {
  color: #fff;
  background:
    radial-gradient(circle at 80% 10%, rgba(233, 93, 50, 0.12), transparent 28%),
    var(--soul-ink);
}

.soul-section--green {
  color: #fff;
  background:
    radial-gradient(circle at 10% 5%, rgba(255, 255, 255, 0.08), transparent 25%),
    var(--soul-green);
}

.soul-section--orange {
  color: #fff;
  background:
    radial-gradient(circle at 88% 8%, rgba(255, 255, 255, 0.13), transparent 22%),
    var(--soul-orange-dark);
}

.soul-section__head {
  max-width: 900px;
  margin-bottom: clamp(40px, 6vw, 72px);
}

.soul-section__head--wide {
  max-width: 1060px;
}

.soul-section__head--compact {
  margin-bottom: 34px;
}

.soul-section__head h2 {
  margin: 0;
  color: inherit;
  font-family: var(--heading-font);
  font-size: clamp(48px, 6.6vw, 82px);
  line-height: 0.94;
  letter-spacing: -0.018em;
}

.soul-section__head p {
  max-width: 840px;
  margin: 24px 0 0;
  color: var(--soul-muted);
  font-size: clamp(18px, 2vw, 22px);
  line-height: 1.55;
}

.soul-section--ink .soul-section__head p,
.soul-section--green .soul-section__head p,
.soul-section--orange .soul-section__head p {
  color: rgba(255, 255, 255, 0.74);
}

.soul-request-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 18px;
}

.soul-request-grid article {
  min-width: 0;
  padding: clamp(26px, 4vw, 42px);
  background: #f3efe6;
  border: 1px solid var(--soul-line);
  border-radius: var(--soul-radius);
}

.soul-request-grid span,
.soul-problem-card > span,
.soul-service-grid > article > span,
.soul-lessons-grid > article > span {
  display: block;
  color: var(--soul-green);
  font-size: 13px;
  font-weight: 820;
  letter-spacing: 0.04em;
  text-transform: uppercase;
}

.soul-request-grid h3,
.soul-problem-card h3,
.soul-service-grid h3,
.soul-lessons-grid h3 {
  margin: 16px 0 0;
  color: var(--soul-ink);
  font-family: var(--heading-font);
  font-size: clamp(30px, 3.3vw, 42px);
  line-height: 1;
}

.soul-request-grid p,
.soul-problem-card p,
.soul-service-grid p,
.soul-lessons-grid p {
  margin: 16px 0 0;
  color: #50564f;
  font-size: 17px;
  line-height: 1.52;
}

.soul-pullquote {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(220px, 0.3fr);
  gap: 32px;
  align-items: end;
  margin: 48px 0 0;
  padding: clamp(30px, 5vw, 54px);
  color: #fff;
  background: var(--soul-green);
  border-radius: var(--soul-radius);
}

.soul-pullquote p {
  margin: 0;
  color: #fff;
  font-family: var(--heading-font);
  font-size: clamp(34px, 4.4vw, 56px);
  line-height: 1;
}

.soul-pullquote footer {
  color: rgba(255, 255, 255, 0.68);
  font-size: 14px;
  line-height: 1.45;
}

.soul-opening-layout {
  display: grid;
  grid-template-columns: minmax(0, 1.28fr) minmax(300px, 0.72fr);
  gap: 22px;
}

.soul-photo {
  min-width: 0;
  margin: 0;
}

.soul-photo img {
  width: 100%;
  height: 100%;
  min-height: 380px;
  object-fit: cover;
  border-radius: var(--soul-radius);
}

.soul-photo figcaption {
  margin-top: 12px;
  color: rgba(255, 255, 255, 0.58);
  font-size: 14px;
  line-height: 1.45;
}

.soul-section--paper .soul-photo figcaption,
.soul-section--cream .soul-photo figcaption {
  color: var(--soul-muted);
}

.soul-opening-facts {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 14px;
}

.soul-opening-facts article {
  display: flex;
  min-width: 0;
  min-height: 170px;
  padding: 25px;
  flex-direction: column;
  justify-content: flex-end;
  background: var(--soul-ink-soft);
  border: 1px solid rgba(255, 255, 255, 0.12);
  border-radius: var(--soul-radius);
}

.soul-opening-facts b {
  color: #fff;
  font-family: var(--heading-font);
  font-size: clamp(34px, 4vw, 48px);
  line-height: 0.95;
}

.soul-opening-facts span {
  margin-top: 9px;
  color: rgba(255, 255, 255, 0.62);
  font-size: 14px;
  line-height: 1.35;
}

.soul-story {
  display: grid;
  grid-template-columns: minmax(0, 0.88fr) minmax(360px, 0.72fr);
  gap: clamp(34px, 6vw, 74px);
  align-items: center;
  margin-top: clamp(70px, 9vw, 112px);
}

.soul-story h3,
.soul-light-copy h3,
.soul-map-showcase h3,
.soul-photo-system h3,
.soul-failures > h3,
.soul-attribution-note h3,
.soul-result-note h3,
.soul-role-split h3 {
  margin: 0;
  color: inherit;
  font-family: var(--heading-font);
  font-size: clamp(36px, 4.8vw, 58px);
  line-height: 0.98;
}

.soul-story p,
.soul-light-copy > p,
.soul-map-showcase p,
.soul-photo-system__copy > p,
.soul-partner-intro p,
.soul-result-note p,
.soul-role-split p {
  margin: 20px 0 0;
  color: rgba(255, 255, 255, 0.72);
  font-size: 18px;
  line-height: 1.58;
}

.soul-costs {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 14px;
  margin-top: 70px;
}

.soul-costs article {
  min-width: 0;
  padding: 27px;
  background: #fff;
  border-radius: var(--soul-radius);
}

.soul-costs b {
  display: block;
  color: var(--soul-green);
  font-family: var(--heading-font);
  font-size: clamp(30px, 3.2vw, 40px);
  line-height: 1;
}

.soul-costs p {
  margin: 12px 0 0;
  color: #4f554f;
  font-size: 15px;
  line-height: 1.45;
}

.soul-note {
  max-width: 820px;
  margin: 20px 0 0;
  color: rgba(255, 255, 255, 0.5);
  font-size: 14px;
  line-height: 1.45;
}

.soul-steps {
  display: grid;
  gap: 0;
  border-top: 1px solid #c9c1b4;
}

.soul-steps article {
  display: grid;
  grid-template-columns: 84px minmax(0, 1fr);
  gap: 24px;
  padding: 30px 0;
  border-bottom: 1px solid #c9c1b4;
}

.soul-steps > article > span,
.soul-management-list > article > span {
  color: var(--soul-orange);
  font-family: var(--heading-font);
  font-size: 32px;
  font-weight: 700;
}

.soul-steps h3,
.soul-management-list h3,
.soul-partner-process h3,
.soul-care-grid h3 {
  margin: 0;
  color: inherit;
  font-family: var(--heading-font);
  font-size: clamp(28px, 3vw, 38px);
  line-height: 1;
}

.soul-steps p,
.soul-management-list p,
.soul-partner-process p,
.soul-care-grid p {
  max-width: 840px;
  margin: 11px 0 0;
  color: #555c55;
  font-size: 17px;
  line-height: 1.52;
}

.soul-migration-result {
  display: grid;
  grid-template-columns: minmax(220px, 0.36fr) minmax(0, 1fr);
  gap: 38px;
  align-items: center;
  margin-top: 48px;
  padding: clamp(30px, 5vw, 52px);
  color: #fff;
  background: var(--soul-ink);
  border-radius: var(--soul-radius);
}

.soul-migration-result b {
  display: block;
  color: #fff;
  font-family: var(--heading-font);
  font-size: clamp(76px, 10vw, 126px);
  line-height: 0.82;
}

.soul-migration-result span {
  display: block;
  margin-top: 13px;
  color: rgba(255, 255, 255, 0.62);
}

.soul-migration-result p {
  margin: 0;
  color: rgba(255, 255, 255, 0.76);
  font-size: clamp(19px, 2.2vw, 24px);
  line-height: 1.5;
}

.soul-message {
  margin: 20px 0 0;
  padding: 28px 32px;
  color: var(--soul-ink);
  background: #fff;
  border-left: 5px solid var(--soul-orange);
  border-radius: 0 var(--soul-radius) var(--soul-radius) 0;
}

.soul-message p {
  margin: 0;
  font-size: 20px;
  line-height: 1.5;
}

.soul-message footer {
  margin-top: 13px;
  color: var(--soul-muted);
  font-size: 13px;
}

.soul-problem-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 16px;
}

.soul-problem-card {
  min-width: 0;
  padding: clamp(26px, 3.6vw, 40px);
  background: #f2eee5;
  border: 1px solid var(--soul-line);
  border-radius: var(--soul-radius);
}

.soul-problem-card--accent {
  color: #fff;
  background: var(--soul-green);
  border-color: var(--soul-green);
}

.soul-problem-card--accent > span,
.soul-problem-card--accent h3 {
  color: #fff;
}

.soul-problem-card--accent p {
  color: rgba(255, 255, 255, 0.76);
}

.soul-photo-system {
  display: grid;
  grid-template-columns: minmax(0, 0.78fr) minmax(460px, 1.02fr);
  gap: clamp(36px, 6vw, 76px);
  align-items: center;
  margin-top: clamp(78px, 10vw, 126px);
}

.soul-photo-system__copy > p,
.soul-map-showcase p {
  color: #555b55;
}

.soul-checklist {
  display: grid;
  gap: 13px;
  margin: 28px 0 0;
  padding: 0;
  list-style: none;
}

.soul-checklist li {
  position: relative;
  padding-left: 30px;
  color: #3e443e;
  font-size: 17px;
  line-height: 1.48;
}

.soul-checklist li::before {
  position: absolute;
  top: 0.15em;
  left: 0;
  display: grid;
  width: 20px;
  height: 20px;
  place-items: center;
  color: #fff;
  background: var(--soul-green);
  border-radius: 50%;
  font-size: 12px;
  content: "✓";
}

.soul-photo-system__images {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 14px;
}

.soul-photo-system__images figure,
.soul-creative-grid figure,
.soul-materials figure,
.soul-service-photos figure {
  min-width: 0;
  margin: 0;
}

.soul-photo-system__images img {
  width: 100%;
  height: auto;
  aspect-ratio: 4 / 5;
  object-fit: cover;
  border-radius: var(--soul-radius);
}

.soul-photo-system__images figure:nth-child(2) {
  margin-top: 54px;
}

.soul-photo-system__images figcaption,
.soul-creative-grid figcaption,
.soul-materials figcaption {
  margin-top: 9px;
  color: var(--soul-muted);
  font-size: 13px;
}

.soul-map-showcase {
  display: grid;
  grid-template-columns: minmax(0, 0.7fr) minmax(480px, 1.1fr);
  gap: clamp(36px, 7vw, 84px);
  align-items: center;
  margin-top: clamp(82px, 10vw, 130px);
  padding: clamp(34px, 5vw, 62px);
  background: #f1ede4;
  border-radius: 24px;
}

.soul-big-number {
  display: grid;
  grid-template-columns: auto minmax(0, 1fr);
  gap: 20px;
  align-items: end;
  margin-top: 32px;
}

.soul-big-number b {
  color: var(--soul-orange);
  font-family: var(--heading-font);
  font-size: clamp(68px, 8vw, 104px);
  line-height: 0.82;
}

.soul-big-number span {
  max-width: 230px;
  color: #585e57;
  font-size: 15px;
  line-height: 1.35;
}

.soul-big-number--light b {
  color: #fff;
}

.soul-big-number--light span {
  color: rgba(255, 255, 255, 0.7);
}

.soul-creative-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 12px;
}

.soul-creative-grid img {
  width: 100%;
  height: auto;
  aspect-ratio: 1;
  object-fit: contain;
  background: #fff;
  border-radius: 13px;
}

.soul-current-proof {
  display: grid;
  grid-template-columns: minmax(280px, 0.48fr) minmax(0, 0.92fr);
  gap: clamp(32px, 6vw, 74px);
  align-items: center;
  margin-top: clamp(74px, 10vw, 128px);
  padding: clamp(32px, 5vw, 58px);
  color: #fff;
  background: var(--soul-ink);
  border-radius: 24px;
}

.soul-current-proof figure {
  margin: 0;
}

.soul-current-proof img {
  width: 100%;
  height: auto;
  max-height: 520px;
  object-fit: cover;
  border-radius: var(--soul-radius);
}

.soul-current-proof__date {
  margin: 0 0 15px;
  color: rgba(255, 255, 255, 0.54);
  font-size: 14px;
}

.soul-current-proof h3 {
  margin: 0;
  color: #fff;
  font-family: var(--heading-font);
  font-size: clamp(38px, 5vw, 62px);
  line-height: 0.96;
}

.soul-current-proof > div > p:last-child {
  margin: 23px 0 0;
  color: rgba(255, 255, 255, 0.62);
  line-height: 1.5;
}

.soul-proof-kpis {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 10px;
  margin-top: 30px;
}

.soul-proof-kpis div {
  padding: 18px;
  background: rgba(255, 255, 255, 0.08);
  border: 1px solid rgba(255, 255, 255, 0.12);
  border-radius: 12px;
}

.soul-proof-kpis b {
  display: block;
  color: #fff;
  font-family: var(--heading-font);
  font-size: clamp(30px, 4vw, 44px);
  line-height: 1;
}

.soul-proof-kpis span {
  display: block;
  margin-top: 6px;
  color: rgba(255, 255, 255, 0.58);
  font-size: 13px;
}

.soul-analytics-grid {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 14px;
}

.soul-analytics-grid article {
  min-width: 0;
  min-height: 250px;
  padding: 28px;
  background: rgba(255, 255, 255, 0.08);
  border: 1px solid rgba(255, 255, 255, 0.16);
  border-radius: var(--soul-radius);
}

.soul-analytics-grid b {
  display: block;
  color: #fff;
  font-family: var(--heading-font);
  font-size: 32px;
  line-height: 1;
}

.soul-analytics-grid p {
  margin: 16px 0 0;
  color: rgba(255, 255, 255, 0.7);
  font-size: 16px;
  line-height: 1.5;
}

.soul-screen-proof {
  display: grid;
  grid-template-columns: minmax(0, 1.25fr) minmax(260px, 0.55fr);
  gap: 24px;
  align-items: stretch;
  margin: 34px 0 0;
  padding: 18px;
  color: var(--soul-ink);
  background: #f8f5ee;
  border-radius: var(--soul-radius);
}

.soul-screen-proof img {
  width: 100%;
  height: auto;
  min-height: 390px;
  object-fit: cover;
  border-radius: 12px;
}

.soul-screen-proof figcaption {
  display: flex;
  padding: 22px;
  flex-direction: column;
  justify-content: flex-end;
}

.soul-screen-proof figcaption b {
  color: var(--soul-ink);
  font-family: var(--heading-font);
  font-size: 34px;
  line-height: 1;
}

.soul-screen-proof figcaption span {
  margin-top: 14px;
  color: var(--soul-muted);
  line-height: 1.5;
}

.soul-channels {
  margin-top: clamp(90px, 12vw, 150px);
}

.soul-channel-list {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 12px;
}

.soul-channel-list article {
  position: relative;
  min-width: 0;
  min-height: 116px;
  padding: 23px 23px 28px;
  overflow: hidden;
  background: rgba(0, 0, 0, 0.14);
  border: 1px solid rgba(255, 255, 255, 0.15);
  border-radius: 14px;
}

.soul-channel-list b {
  position: relative;
  z-index: 1;
  display: block;
  color: #fff;
  font-family: var(--heading-font);
  font-size: 36px;
  line-height: 1;
}

.soul-channel-list span {
  position: relative;
  z-index: 1;
  display: block;
  margin-top: 8px;
  color: rgba(255, 255, 255, 0.7);
  font-size: 14px;
  line-height: 1.38;
}

.soul-channel-list i {
  position: absolute;
  bottom: 0;
  left: 0;
  width: var(--channel-width);
  height: 5px;
  background: #ffbd6b;
}

.soul-attribution-note {
  margin-top: 24px;
  padding: clamp(28px, 4vw, 44px);
  color: var(--soul-ink);
  background: #fff;
  border-radius: var(--soul-radius);
}

.soul-attribution-note h3 {
  color: var(--soul-ink);
  font-size: clamp(32px, 4vw, 48px);
}

.soul-attribution-note p {
  max-width: 900px;
  margin: 16px 0 0;
  color: var(--soul-muted);
  font-size: 17px;
  line-height: 1.55;
}

.soul-light-layout {
  display: grid;
  grid-template-columns: minmax(380px, 0.7fr) minmax(0, 0.9fr);
  gap: clamp(38px, 7vw, 86px);
  align-items: center;
}

.soul-photo--tall img {
  aspect-ratio: 4 / 5;
  min-height: 0;
}

.soul-light-copy > p {
  color: #555c55;
}

.soul-light-copy blockquote {
  margin: 30px 0 0;
  padding: 26px;
  color: #fff;
  background: var(--soul-green);
  border-radius: 14px;
}

.soul-light-copy blockquote p {
  margin: 0;
  color: #fff;
  font-family: var(--heading-font);
  font-size: clamp(30px, 4vw, 46px);
  line-height: 1;
}

.soul-team-numbers {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 14px;
  margin-top: 64px;
}

.soul-team-numbers article {
  min-width: 0;
  padding: 26px;
  background: #f1ede5;
  border: 1px solid var(--soul-line);
  border-radius: 14px;
}

.soul-team-numbers b {
  display: block;
  color: var(--soul-orange);
  font-family: var(--heading-font);
  font-size: clamp(34px, 4vw, 48px);
  line-height: 1;
}

.soul-team-numbers span {
  display: block;
  margin-top: 10px;
  color: #5b625b;
  font-size: 14px;
  line-height: 1.4;
}

.soul-care-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 16px;
  margin-top: 44px;
}

.soul-care-grid article {
  padding: 30px;
  border-top: 3px solid var(--soul-green);
  background: #fff;
}

.soul-service-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 16px;
}

.soul-service-grid article {
  min-width: 0;
  padding: clamp(26px, 4vw, 42px);
  background: #fff;
  border: 1px solid #d7d0c3;
  border-radius: var(--soul-radius);
}

.soul-service-photos {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 14px;
  margin-top: 58px;
}

.soul-service-photos img {
  width: 100%;
  height: auto;
  aspect-ratio: 4 / 5;
  object-fit: cover;
  border-radius: var(--soul-radius);
}

.soul-service-photos figcaption {
  display: grid;
  gap: 5px;
  margin-top: 13px;
}

.soul-service-photos figcaption b {
  color: var(--soul-ink);
  font-family: var(--heading-font);
  font-size: 30px;
  line-height: 1;
}

.soul-service-photos figcaption span {
  color: var(--soul-muted);
  font-size: 14px;
  line-height: 1.4;
}

.soul-loyalty-flow {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 0;
  margin-top: 64px;
  overflow: hidden;
  background: var(--soul-ink);
  border-radius: var(--soul-radius);
}

.soul-loyalty-flow > div {
  min-width: 0;
  padding: 30px 24px;
  border-right: 1px solid rgba(255, 255, 255, 0.15);
}

.soul-loyalty-flow > div:last-child {
  border-right: 0;
}

.soul-loyalty-flow span {
  display: grid;
  width: 42px;
  height: 42px;
  place-items: center;
  color: #fff;
  background: var(--soul-orange);
  border-radius: 50%;
  font-family: var(--heading-font);
  font-size: 22px;
  font-weight: 700;
}

.soul-loyalty-flow b {
  display: block;
  margin-top: 22px;
  color: #fff;
  font-family: var(--heading-font);
  font-size: 27px;
  line-height: 1;
}

.soul-loyalty-flow small {
  display: block;
  margin-top: 11px;
  color: rgba(255, 255, 255, 0.6);
  font-size: 14px;
  line-height: 1.42;
}

.soul-partner-intro {
  display: grid;
  grid-template-columns: minmax(0, 0.8fr) minmax(420px, 1fr);
  gap: clamp(36px, 7vw, 84px);
  align-items: center;
}

.soul-partner-intro > div > p {
  color: rgba(255, 255, 255, 0.75);
}

.soul-partner-intro figure {
  margin: 0;
}

.soul-partner-intro figure img {
  width: 100%;
  height: auto;
  max-height: 480px;
  object-fit: contain;
  background: #fff;
  border-radius: var(--soul-radius);
}

.soul-partner-intro figcaption {
  margin-top: 12px;
  color: rgba(255, 255, 255, 0.63);
  font-size: 14px;
  line-height: 1.45;
}

.soul-partner-process {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 14px;
  margin-top: 72px;
}

.soul-partner-process article {
  min-width: 0;
  min-height: 285px;
  padding: 29px;
  background: rgba(255, 255, 255, 0.1);
  border: 1px solid rgba(255, 255, 255, 0.18);
  border-radius: var(--soul-radius);
}

.soul-partner-process > article > span {
  display: block;
  color: rgba(255, 255, 255, 0.5);
  font-family: var(--heading-font);
  font-size: 28px;
}

.soul-partner-process h3,
.soul-partner-process p {
  color: #fff;
}

.soul-partner-process h3 {
  margin-top: 20px;
}

.soul-partner-process p {
  color: rgba(255, 255, 255, 0.7);
}

.soul-materials {
  display: grid;
  grid-template-columns: 1fr 1fr 0.72fr;
  gap: 14px;
  align-items: start;
  margin-top: 54px;
}

.soul-materials figure {
  padding: 14px;
  background: #fff;
  border-radius: var(--soul-radius);
}

.soul-materials img {
  width: 100%;
  height: 390px;
  object-fit: contain;
  background: #f4f1eb;
  border-radius: 11px;
}

.soul-materials figure:last-child img {
  height: 520px;
}

.soul-materials figcaption {
  padding: 0 6px 4px;
  color: #5a6059;
}

.soul-failures {
  margin-top: 82px;
  padding: clamp(32px, 5vw, 58px);
  color: var(--soul-ink);
  background: #fff;
  border-radius: 24px;
}

.soul-failures > h3 {
  max-width: 820px;
  color: var(--soul-ink);
}

.soul-failures > div {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 12px;
  margin-top: 36px;
}

.soul-failures article {
  padding: 24px;
  background: #f2eee7;
  border-radius: 12px;
}

.soul-failures b {
  display: block;
  color: var(--soul-orange-dark);
  font-family: var(--heading-font);
  font-size: 27px;
  line-height: 1;
}

.soul-failures p {
  margin: 11px 0 0;
  color: #575d56;
  font-size: 15px;
  line-height: 1.48;
}

.soul-result-hero {
  display: grid;
  grid-template-columns: 1.2fr 0.8fr;
  gap: 12px;
}

.soul-result-hero > div {
  display: flex;
  min-width: 0;
  min-height: 300px;
  padding: clamp(34px, 6vw, 66px);
  flex-direction: column;
  justify-content: flex-end;
  color: #fff;
  background: var(--soul-green);
  border-radius: var(--soul-radius);
}

.soul-result-hero > div:last-child {
  background: var(--soul-orange);
}

.soul-result-hero b {
  color: #fff;
  font-family: var(--heading-font);
  font-size: clamp(62px, 8vw, 108px);
  line-height: 0.84;
  letter-spacing: -0.02em;
}

.soul-result-hero span {
  margin-top: 16px;
  color: rgba(255, 255, 255, 0.75);
  font-size: 18px;
}

.soul-result-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 14px;
  margin-top: 14px;
}

.soul-result-grid article {
  min-width: 0;
  min-height: 230px;
  padding: 29px;
  background: #f2eee6;
  border: 1px solid var(--soul-line);
  border-radius: 14px;
}

.soul-result-grid b {
  display: block;
  color: var(--soul-green);
  font-family: var(--heading-font);
  font-size: clamp(38px, 4.6vw, 56px);
  line-height: 0.95;
}

.soul-result-grid span {
  display: block;
  margin-top: 9px;
  color: var(--soul-ink);
  font-family: var(--heading-font);
  font-size: 24px;
  font-weight: 700;
  line-height: 1;
}

.soul-result-grid p {
  margin: 15px 0 0;
  color: var(--soul-muted);
  font-size: 14px;
  line-height: 1.45;
}

.soul-result-note {
  margin-top: 20px;
  padding: clamp(28px, 4vw, 44px);
  color: #fff;
  background: var(--soul-ink);
  border-radius: var(--soul-radius);
}

.soul-result-note h3 {
  color: #fff;
  font-size: clamp(32px, 4vw, 46px);
}

.soul-result-note p {
  color: rgba(255, 255, 255, 0.68);
}

.soul-management-list {
  display: grid;
  gap: 0;
  border-top: 1px solid rgba(255, 255, 255, 0.17);
}

.soul-management-list article {
  display: grid;
  grid-template-columns: 88px minmax(0, 1fr);
  gap: 26px;
  padding: 34px 0;
  border-bottom: 1px solid rgba(255, 255, 255, 0.17);
}

.soul-management-list h3 {
  color: #fff;
}

.soul-management-list p {
  color: rgba(255, 255, 255, 0.66);
}

.soul-lessons-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 16px;
}

.soul-lessons-grid article {
  min-width: 0;
  padding: clamp(28px, 4vw, 42px);
  background: #fff;
  border: 1px solid #d7d0c3;
  border-radius: var(--soul-radius);
}

.soul-client-quote {
  margin: 68px 0 0;
  padding: clamp(36px, 6vw, 68px);
  color: #fff;
  background: var(--soul-green);
  border-radius: 24px;
}

.soul-client-quote p {
  max-width: 1000px;
  margin: 0;
  color: #fff;
  font-family: var(--heading-font);
  font-size: clamp(38px, 5.8vw, 68px);
  line-height: 0.98;
}

.soul-client-quote footer {
  display: grid;
  gap: 4px;
  margin-top: 34px;
}

.soul-client-quote footer b {
  color: #fff;
}

.soul-client-quote footer span {
  color: rgba(255, 255, 255, 0.64);
  font-size: 14px;
}

.soul-role-split {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 16px;
  margin-top: 34px;
}

.soul-role-split > div {
  padding: clamp(28px, 4vw, 42px);
  background: #fff;
  border-radius: var(--soul-radius);
}

.soul-role-split h3 {
  color: var(--soul-ink);
  font-size: clamp(34px, 4vw, 48px);
}

.soul-role-split p {
  color: var(--soul-muted);
}

.soul-case-cta {
  padding: 54px 20px;
  color: #fff;
  background: var(--soul-orange);
}

.soul-case-cta__inner {
  display: grid;
  grid-template-columns: minmax(0, 1fr) auto;
  gap: 36px;
  align-items: center;
  width: min(1180px, 100%);
  margin: 0 auto;
}

.soul-case-cta h2 {
  margin: 0;
  color: #fff;
  font-family: var(--heading-font);
  font-size: clamp(38px, 5vw, 60px);
  line-height: 0.96;
}

.soul-case-cta p {
  max-width: 770px;
  margin: 15px 0 0;
  color: rgba(255, 255, 255, 0.8);
  font-size: 18px;
  line-height: 1.5;
}

.soul-case-cta .btn {
  min-width: 210px;
  min-height: 56px;
  color: var(--soul-ink);
  background: #fff;
  border-color: #fff;
  border-radius: 8px;
}

.soul-case-cta .btn:hover,
.soul-case-cta .btn:focus-visible {
  color: var(--soul-ink);
  background: #f3eee5;
  border-color: #f3eee5;
}

.soul-final {
  color: #fff;
  background: var(--soul-ink);
}

.soul-final .case-final__copy h2,
.soul-final .case-form-heading {
  color: #fff;
}

.soul-final .case-final__copy > p {
  color: rgba(255, 255, 255, 0.66);
}

.soul-final__contacts {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  margin-top: 30px;
}

.soul-final__contacts a {
  display: inline-flex;
  min-height: 44px;
  padding: 10px 15px;
  align-items: center;
  color: #fff;
  border: 1px solid rgba(255, 255, 255, 0.28);
  border-radius: 999px;
  font-weight: 720;
}

.soul-final__contacts a:hover,
.soul-final__contacts a:focus-visible {
  color: var(--soul-ink);
  background: #fff;
}

.soul-final .case-form-simple {
  background: #fff;
  border-color: rgba(255, 255, 255, 0.15);
}

.soul-back-to-top {
  top: auto !important;
  right: 18px !important;
  bottom: 18px !important;
  left: auto !important;
  width: 52px !important;
  min-width: 52px;
  height: 52px;
  min-height: 52px;
  padding: 0 !important;
  justify-content: center;
  color: #fff;
  background: var(--soul-green);
  border: 1px solid rgba(255, 255, 255, 0.35);
  border-radius: 50%;
  box-shadow: 0 12px 28px rgba(22, 55, 48, 0.2);
}

.soul-back-to-top::before {
  display: none;
}

.soul-back-to-top .back-to-top__arrow {
  position: static !important;
  width: 24px;
  height: 12px;
  color: currentColor;
  background: transparent;
  border-radius: 0;
}

.soul-back-to-top .back-to-top__arrow path {
  stroke: currentColor;
  stroke-width: 4.2;
}

.soul-back-to-top:hover,
.soul-back-to-top:focus-visible {
  color: #fff;
  background: var(--soul-green-dark);
}

@media (max-width: 1100px) {
  .soul-hero__inner {
    grid-template-columns: minmax(0, 1.08fr) minmax(340px, 0.82fr);
    gap: 38px;
  }

  .soul-hero h1 {
    font-size: clamp(56px, 8vw, 82px);
  }

  .soul-analytics-grid,
  .soul-team-numbers {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .soul-result-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }
}

@media (max-width: 900px) {
  .soul-hero__inner {
    grid-template-columns: 1fr;
  }

  .soul-hero__copy {
    max-width: 780px;
  }

  .soul-hero__media {
    max-width: 760px;
    aspect-ratio: 16 / 10;
  }

  .soul-kpis {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .soul-kpis > div:nth-child(2n) {
    border-right: 0;
  }

  .soul-opening-layout,
  .soul-story,
  .soul-photo-system,
  .soul-map-showcase,
  .soul-current-proof,
  .soul-screen-proof,
  .soul-light-layout,
  .soul-partner-intro {
    grid-template-columns: 1fr;
  }

  .soul-costs,
  .soul-partner-process {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .soul-photo-system__images {
    max-width: 720px;
  }

  .soul-map-showcase {
    padding: 34px;
  }

  .soul-screen-proof img {
    min-height: 320px;
  }

  .soul-screen-proof figcaption {
    padding: 12px;
  }

  .soul-materials {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .soul-materials figure:last-child {
    grid-column: 1 / -1;
    width: min(100%, 480px);
    justify-self: center;
  }

  .soul-materials figure:last-child img {
    height: 520px;
  }

  .soul-result-hero {
    grid-template-columns: 1fr;
  }

  .soul-result-hero > div {
    min-height: 240px;
  }
}

@media (max-width: 680px) {
  html {
    scroll-padding-top: 114px;
  }

  .soul-shell {
    width: min(100% - 28px, 1180px);
  }

  .soul-hero {
    padding-top: 24px;
  }

  .soul-hero__inner {
    width: min(100% - 28px, 1240px);
    gap: 28px;
  }

  .soul-hero .case-back {
    margin-bottom: 27px;
  }

  .soul-hero__period {
    margin-bottom: 14px;
    font-size: 14px;
  }

  .soul-hero h1 {
    overflow-wrap: normal;
    word-break: normal;
    hyphens: none;
    font-size: clamp(48px, 14vw, 64px);
    line-height: 0.92;
  }

  .soul-hero__lead {
    margin-top: 21px;
    font-size: 17px;
  }

  .soul-hero__actions {
    display: grid;
    gap: 10px;
    margin-top: 27px;
  }

  .soul-hero__actions .btn,
  .soul-text-link {
    width: 100%;
    justify-content: center;
  }

  .soul-hero__media {
    width: 100%;
    aspect-ratio: 2 / 3;
    border-radius: 18px;
  }

  .soul-hero__media::after {
    inset: 10px;
    border-radius: 12px;
  }

  .soul-kpis > div {
    min-height: 128px;
    padding: 22px 18px;
  }

  .soul-kpis b {
    font-size: clamp(30px, 9vw, 42px);
  }

  .soul-kpis span {
    font-size: 13px;
  }

  .soul-toc {
    top: 61px;
  }

  .soul-toc__inner {
    width: calc(100% - 24px);
    gap: 18px;
  }

  .soul-toc a {
    padding-block: 13px 11px;
    font-size: 13px;
  }

  .soul-section {
    padding: 66px 0;
  }

  .soul-section__head {
    margin-bottom: 34px;
  }

  .soul-section__head h2 {
    font-size: clamp(43px, 13.6vw, 62px);
    line-height: 0.95;
  }

  .soul-section__head p {
    margin-top: 18px;
    font-size: 17px;
    line-height: 1.52;
  }

  .soul-request-grid,
  .soul-problem-grid,
  .soul-service-grid,
  .soul-channel-list,
  .soul-care-grid,
  .soul-lessons-grid,
  .soul-role-split,
  .soul-failures > div {
    grid-template-columns: 1fr;
  }

  .soul-request-grid article,
  .soul-problem-card,
  .soul-service-grid article,
  .soul-lessons-grid article {
    padding: 25px 22px;
  }

  .soul-pullquote {
    grid-template-columns: 1fr;
    gap: 22px;
    padding: 28px 24px;
  }

  .soul-pullquote p {
    font-size: 35px;
  }

  .soul-photo img {
    min-height: 280px;
  }

  .soul-opening-facts {
    grid-template-columns: 1fr;
  }

  .soul-opening-facts article {
    min-height: 128px;
    padding: 22px;
  }

  .soul-story {
    gap: 30px;
    margin-top: 60px;
  }

  .soul-story h3,
  .soul-light-copy h3,
  .soul-map-showcase h3,
  .soul-photo-system h3,
  .soul-failures > h3,
  .soul-attribution-note h3,
  .soul-result-note h3,
  .soul-role-split h3 {
    font-size: 39px;
  }

  .soul-story p,
  .soul-light-copy > p,
  .soul-map-showcase p,
  .soul-photo-system__copy > p,
  .soul-partner-intro p,
  .soul-result-note p,
  .soul-role-split p {
    font-size: 16px;
  }

  .soul-costs,
  .soul-partner-process,
  .soul-analytics-grid,
  .soul-team-numbers,
  .soul-result-grid {
    grid-template-columns: 1fr;
  }

  .soul-costs {
    margin-top: 50px;
  }

  .soul-steps article,
  .soul-management-list article {
    grid-template-columns: 52px minmax(0, 1fr);
    gap: 12px;
    padding: 25px 0;
  }

  .soul-steps > article > span,
  .soul-management-list > article > span {
    font-size: 25px;
  }

  .soul-steps h3,
  .soul-management-list h3,
  .soul-partner-process h3,
  .soul-care-grid h3 {
    font-size: 29px;
  }

  .soul-steps p,
  .soul-management-list p,
  .soul-partner-process p,
  .soul-care-grid p {
    font-size: 16px;
  }

  .soul-migration-result {
    grid-template-columns: 1fr;
    gap: 20px;
    padding: 28px 24px;
  }

  .soul-migration-result b {
    font-size: 82px;
  }

  .soul-migration-result p {
    font-size: 17px;
  }

  .soul-message {
    padding: 23px 20px;
  }

  .soul-message p {
    font-size: 17px;
  }

  .soul-photo-system {
    gap: 32px;
    margin-top: 62px;
  }

  .soul-checklist li {
    font-size: 16px;
  }

  .soul-photo-system__images {
    gap: 8px;
  }

  .soul-photo-system__images figure:nth-child(2) {
    margin-top: 28px;
  }

  .soul-map-showcase {
    gap: 30px;
    margin-top: 68px;
    padding: 28px 20px;
  }

  .soul-big-number {
    grid-template-columns: 1fr;
    gap: 12px;
  }

  .soul-big-number b {
    font-size: 76px;
  }

  .soul-creative-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .soul-creative-grid figure:last-child {
    grid-column: 1 / -1;
    width: 50%;
    justify-self: center;
  }

  .soul-current-proof {
    gap: 28px;
    margin-top: 66px;
    padding: 24px;
  }

  .soul-current-proof h3 {
    font-size: 41px;
  }

  .soul-proof-kpis {
    grid-template-columns: 1fr;
  }

  .soul-analytics-grid article {
    min-height: 0;
    padding: 24px;
  }

  .soul-screen-proof {
    padding: 11px;
  }

  .soul-screen-proof img {
    min-height: 260px;
  }

  .soul-channels {
    margin-top: 82px;
  }

  .soul-channel-list article {
    min-height: 105px;
    padding: 20px 20px 26px;
  }

  .soul-attribution-note {
    padding: 25px 22px;
  }

  .soul-light-layout {
    gap: 30px;
  }

  .soul-light-copy blockquote {
    padding: 23px 20px;
  }

  .soul-team-numbers article {
    padding: 22px;
  }

  .soul-service-photos {
    grid-template-columns: 1fr;
  }

  .soul-service-photos figure {
    display: grid;
    grid-template-columns: minmax(0, 0.8fr) minmax(120px, 0.5fr);
    gap: 16px;
    align-items: center;
  }

  .soul-service-photos img {
    aspect-ratio: 1;
  }

  .soul-loyalty-flow {
    grid-template-columns: 1fr;
  }

  .soul-loyalty-flow > div {
    display: grid;
    grid-template-columns: 46px minmax(0, 1fr);
    gap: 0 16px;
    padding: 22px;
    border-right: 0;
    border-bottom: 1px solid rgba(255, 255, 255, 0.15);
  }

  .soul-loyalty-flow > div:last-child {
    border-bottom: 0;
  }

  .soul-loyalty-flow span {
    grid-row: 1 / span 2;
  }

  .soul-loyalty-flow b {
    margin-top: 0;
  }

  .soul-loyalty-flow small {
    margin-top: 6px;
  }

  .soul-partner-intro {
    gap: 32px;
  }

  .soul-partner-process article {
    min-height: 0;
    padding: 24px;
  }

  .soul-materials {
    grid-template-columns: 1fr;
  }

  .soul-materials figure:last-child {
    grid-column: auto;
    width: 100%;
  }

  .soul-materials img,
  .soul-materials figure:last-child img {
    height: auto;
    max-height: 480px;
  }

  .soul-failures {
    margin-top: 64px;
    padding: 28px 20px;
  }

  .soul-result-hero > div {
    min-height: 200px;
    padding: 31px 22px;
  }

  .soul-result-hero b {
    font-size: clamp(48px, 14vw, 62px);
  }

  .soul-result-grid article {
    min-height: 0;
    padding: 24px 22px;
  }

  .soul-client-quote {
    margin-top: 54px;
    padding: 30px 23px;
  }

  .soul-client-quote p {
    font-size: 39px;
  }

  .soul-case-cta {
    padding: 42px 14px;
  }

  .soul-case-cta__inner {
    grid-template-columns: 1fr;
    gap: 25px;
  }

  .soul-case-cta h2 {
    font-size: 43px;
  }

  .soul-case-cta p {
    font-size: 16px;
  }

  .soul-case-cta .btn {
    width: 100%;
  }

  .soul-back-to-top {
    top: auto !important;
    right: 10px !important;
    bottom: 10px !important;
    left: auto !important;
    width: 44px !important;
    min-width: 44px;
    height: 44px;
    min-height: 44px;
  }
}

@media (max-width: 430px) {
  .soul-kpis b {
    font-size: 30px;
  }

  .soul-kpis span {
    font-size: 12px;
  }

  .soul-creative-grid {
    grid-template-columns: 1fr;
  }

  .soul-creative-grid figure:last-child {
    grid-column: auto;
    width: 100%;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }
}